ANALYTICS AND REPORTING
If you are investing money in marketing your business, you need to be tracking and measuring how well your marketing efforts are at delivering you leads and sales. We help you make sense of your analytics and campaign reports.
Use analytics to your advantage
When your website is built properly, you can understand what is happening in the background through data and analytics. This means that you can proactively improve web design and site performance to benefit your visitor’s experience and increase your conversion rates.
At HAYWOOD SBS, we make sure our solopreneurs fully understand not just the reason your business exist in the first place, but the key initiatives that are driving growths on all fronts. Remember, you can't create a pathway to online success if you don't know at firstwhere you are trying to end up!
Reports gather data all in one place to make it useful
Compiling, organizing and comparing data means that you know exactly how well your campaigns are performing. We will help you get set up with effective ways to track data so that you can learn from it and be overwhelmed by it at the same time.
Analytics work behind the scenes
You will need to know what to do with all of that data In order to optimize the performance of your digital marketing campaigns. We can help you with the tools needed to figure out what campaigns work and how to make them better.
Full-stack analytics keep you from missing opportunities
HAYWOOD SBS has a powerful set of capabilities that can help you compare and analyze your marketing efforts to determine the true return on investment you’re getting for your budget, and make tweaks as needed.
Did You Know?
Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data:
Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year.
67% of marketers believe speed to action is a primary benefit of using marketing analytics.
46% of marketers acknowledge that proving marketing ROI is the greatest challenge they face in the boardroom.
90% of US marketers segment data to better target and engage customers.