What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone?

Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no m...

July 4, 2018

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day....

April 21, 2018

Nonprofit organizations have become a crucial component of today’s society. Their diverse applications in education, poverty eradication, health, and environmental conservation have made it almost impossible to think of a world without them. By engaging donors to sourc...

March 24, 2018

Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazi...

February 24, 2018

In any economic climate, it is challenging to find the funds to set up a business. Many entrepreneurs fail because they don’t perform thorough research before venturing into business. It’s important to fully investigate the economic market of the area of business you a...