Purpose In Everything (Pie)

PIE is committed to social justice. They practice social change philanthropy and donate 5% (PIE5) of their profits to organizations and entities engaged in social change work. The recipient organization will change periodically, but the current recipient will always be displayed on their page.

How Purpose In Everything (Pie) succeeded with HAYWOOD SBS digital marketing services

Purpose In Everything wanted to complement their Shopify website with ongoing digital marketing coaching, content writing, increase website traffic, increase participants in their monthly challenges, increase online sales, and help with new product launches.



  • Initial digital marketing and website assessment.

  • Ongoing digital marketing training that focuses on Facebook Ad creation and strategy, email marketing, and creating a sales pipeline.

  • Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures shoppers find Ready Seal online.

  • Wrote compelling copy that highlights key benefits, engages with shoppers and is optimized for search.

  • Developed a strategic paid advertising campaign.

  • Regular strategy recommendations, as well as monthly analytics reporting.

  • Determined what digital marketing tactics worked best by measuring data and creating objectives.

We would love to learn more about your digital goals.

Let’s join forces to drive awe-inspiring results.