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Frequently Asked Questions

Sometimes you just need quick answers to your questions.  We understand.  Here you will find answers to our most frequently asked questions.

Frequently asked questions

Web Design

Do I really need a website?

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.



What does responsive mean?

Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.



What pages should I include in my website?

Every small business is different, which every website will be different. Creating a new website can be a daunting task, but HAYWOOD SBS is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials. Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.



What makes for a good web design?

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups. If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.



How does a website increase sales?

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying. With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.



How often should I update my web content?

As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer. If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes. New content is a signal to search engines to let them know your website is relevant. Also, update your site whenever your company changes phone numbers, addresses, or hours.



What is the best CMS, Content Management System, for my website?

The answer is simple: WIX. For starters, WIX makes it easy to customize and update your website. HAYWOOD SBS offer solopreneurs a comprehensive web design and development services to help you better connect with your customers whether your need is to improve sales or reputation, revitalize an aging website, or building a new one from scratch. Once we create content, you want to share it with your audience as soon as possible. WIX’s intuitive editor allows businesses to easily format and publish content.



Does Web Design Impact SEO?

Yes, search engines prefer websites that are both user-friendly and search engine-friendly. If your web design is poor and features elements such as pop-ups, illegible text, or slow page speed, it will turn users away. Low traffic and decreased time spent will show search engines your website is no longer relevant or quality. But good web design features will encourage users to stay on your website, and therefore boost SEO.



Digital Marketing Coaching

What is digital marketing?

Digital Marketing is the act of promoting and advertising your business in our new age world of technology. Websites, social media, videos, photos/images and email are all tools that are used for digital marketing.



What do digital marketers do?

A reputable digital marketer figures out how to solve business problems using various digital marketing platforms. This may include creating a marketing strategy, developing websites, managing social media or working on Search Engine Optimization. All marketing initiatives need to be measured and analyzed to fully understand marketing ROI (return on investment.)



How does my business benefit from digital marketing?

Your product, service and/or brand benefits by gaining exposure and positioning of subject matter experts. Many times, digital marketing goals are attached to direct business results. When you invest in digital marketing you are creating opportunities to speak to your market and target audience to help them solve their problems.



Does my business need a blog?

HAYWOOD SBS loves blogs and content marketing. Blogs give you an easy way to stay in front of your target market. Publishing to blogs allows you to exercise your voice on industry topics and also post How-To content to help solve problems. While not required on your website, blogs are a great idea.



What is SEO?

SEO or Search Engine Optimization is the practice of making sure your website is visible, working correctly, and set up properly for search engine indexing. This is done by making sure your content is latent with keywords that relate to terms users are entering in search engines. SEO is a tricky practice, and when it comes to hiring an agency to perform SEO tasks for your business, make sure you vet all companies based on their past track records of success.



Why is SEO important?

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.



What are keywords?

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.



What is PPC?

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.



What is marketing automation?

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more. An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.



What is the difference between digital marketing and digital advertising?

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.



Brand Identity

How long does a logo design take?

The turnaround time for a logo from sales to completion is typically 3-5 business days, subject to HAYWOOD SBS workload which will be discussed before any payments are made. Timescales are also dependent on response time, and any additional changes to designs.



What if I want to make a change to a logo?

That's no problem at all. When the first set of designs are presented to you I will explain why design decisions have been made. At this point you will have the opportunity to provide feedback and request modifications if required. You can request as many changes as you want, however up to 3 revision rounds are included within the typical project scope. In the unlikely event that additional revisions are required beyond this, they will be charged at a cost of $35 per revision round, and will be added onto the final invoice.



What are the risks involved in ordering my Logo Design with you? Will my company and credit card information be safe?

When you order your Logo Design with us, the company information we need from you to create a profile for the design process, is kept strictly confidential. We never share it with anyone under any circumstances. We do our billing through PayPal for credit card payments, which u2se highly secure 128 bit SSL encryption technology. A 128-bit key size has around 3.4 x 1038 possible combinations. Even with the most powerful super computer, it would take 8.77 x 1017 years to test all possible combinations.



What are the formats in which I can receive my Logo Design?

We deliver all the standard file formats like eps, jpg, tif, png etc. in the final Logo Design package. We make sure to include both the Adobe photoshop and Illustrator files (.psd & .ai) for print marketing purposes.



What about the copyright of my Logo Design?

Once you have ordered a Logo Design with us, and have made full payment, you are the legal outright copyright owner of the final Logo Design, and we do not have any claims to it whatsoever. You are able to trademark the Logo Design. However, in case you exercise your right for money back, the copyright would automatically belong to us and you would lose it.



Analytics & Reporting

What is Google Analytics?

Google Analytics allows businesses to track website traffic in order to gain customer insights. By tracking user activity, companies can analyze how customers find and use their website. This will allow businesses to evaluate the performance of their website to identify which areas are working or not working, and make any necessary improvements to boost user experience.



What type of reports does Google Analytics provide?

Google Analytics provides five reports: Realtime, Audience, Acquisition, Behavior, and Conversions. Realtime gives businesses insights into what is happening on their website at that very moment. The Audience refers to user demographics. Acquisition reveals what source the user originated from. The Behavior section shows what pages users visit, while Conversations show the actions they take.



How do I get started with Google Analytics?

To create a free Google Analytics account, visit google.com/analytics. Add your website as a property to allow Google to begin collecting data and configure your views to determine which data should be collected. It should take between 24 to 48 hours for results to appear.



What is Google My Business profile?

Google My Business is a free online tool that helps companies appear on Google Search and Google Maps. With a GMB Business Profile, companies can connect with users and post updates, photos, special offers, and promotions. The profile also allows companies to post important information all in one place, including address, phone number, website, and open hours.



Does my company need a Google My Business profile?

Yes, 100%. Not only does Google My Business gives companies control over their business listing, it allows them to attract and engage with customers. Your GMB profile provides your brand with a professional online presence that appears when users are searching for your company, products, and services. Under the Customers tab, brands can interact with customers by responding to reviews or booking services. Companies can also find insights that allow them to fully optimize customer engagement efforts.



Content Writing

What is content marketing?

Content marketing involves the creation and publication of online marketing materials in an effort to boost brand awareness and sales. While the online material does not always directly relate to specific products and services, the content should educate potential customers about product need.



How do you create effective content?

Before creating any content, ask yourself this question: “What am I trying to say and who am I saying it to?” Defining your purpose and audience is the most important step in content marketing. Once you find your voice, you will be able to design effective content that will catch the eyes of your audience. Once you have their attention, use short optimized copy to get your purpose across. HAYWOOD SBS have writers that can write unique and creative content for your business. We know SEO!



What is the difference between content marketing and content writing?

Content marketing and content writing are two different marketing strategies but are commonly used in tandem. Content marketing refers to the overall approach, while content writing refers specifically to the textual copy used within content marketing.



What are the 4 purposes of content?

In content marketing, there are four main purposes of content: entertain, educate, inspire, and convince. These purposes allow brands to effectively craft content for each step in the marketing funnel. Beginning with entertaining and ending with convincing, these purposes follow consumers on their journey from brand awareness to purchase.



Do blog titles impact SEO?

Blog titles play an important role in SEO. Search engines prefer to rank blog posts that prove relevant to users. That is why the best way to choose a blog title is to think like a search engine user. What would they search to get the information you provide in your blog? If your blog title matches what users are searching for, your post is more likely to rank, and rank highly.



Can blog images affect SEO?

Yes! Search engines can not read textual content within images, but it can read image titles. This means your blog post can appear on the image search results page – if your images are titled properly. Try matching the image title to the topic of the blog post. You can even use the blog title as the image title to ensure relevancy and boost image SEO.



Digital Marketing Coaching Continued

What is data-driven marketing?

Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.



Why is social media important?

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.



How can I control my brand on social media?

Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.



What is a lead magnet?

A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.



Is email marketing still effective?

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.



Do I need an email newsletter?

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.



Do I need video?

The reason marketers love video so much is online consumers love it. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.



Do I need a professional copywriter?

If you want to do professional marketing you need a professional copywriter. The role of a copywriter is more important than ever in the content-driven digital media world. Well-written copy builds brands, connects with the reader and inspires action.



What does Google Analytics do for me?

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.



How long does it take to see results?

Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.



What is organic search?

Organic search refers to any unpaid search result listings. These organic search results occur when a user searches for your brand by name or your business appears on the SERP based on the search engine’s ranking algorithm. Organic search does not include any traffic or listings resulting from paid advertisements.



We would love to learn more about your digital goals.

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