Meeting Room

Behind Every Great Business is a Dedicated Leadership Team

We are a business-tech-savvy, husband and wife duo who have a combined total of 30+ years of experience!  We are dedicated to our clients and live and breathe each of HAYWOOD SBS's culture and core values.

Meet your new C.D.M.O.'s

(A.K.A. Your Stand-In Chief Digital Marketing Officer's)

Al Haywood

Founder/Director, Web Strategies and Operations

Since starting HAYWOOD SBS in 2014, Al has been instrumental in the growth and development of the company through his past role as solopreneur.  Having come from a long background in marketing and technology, Al has helped build and grow HAYWOOD SBS's digital marketing model.


Al's extensive background in marketing and technology includes employed/contracting with companies such as Daewoo Motor America (now GM Daewoo Auto and Technology Co.), Pearson Education, McGraw-Hill Publishing, Arkansas Nuclear One (ANO), Chicago Public Schools, Association of County Commissions of Alabama, and The Marshal Faulk Foundation (NFL).  Al holds a bachelor's degree from Indiana University (Sports Management) and master's degree from Arkansas Tech University (Instructional Systems Technology) in education.

Fun Facts about Al:

  • Was a college football scholarship recipient and three-year letterman Defensive Tackle at Indiana University.

  • Participated in a major D1 college bowl game, and D2 college playoff.

  • Participated in the National Football League Pro-Day Workouts.

  • Coached college football at Arkansas Tech University.

  • Taught football fundamentals to kids at several NFL and Collegiate youth camps.

  • A self-taught chef.

  • Loves RVing, fishing, and boating.

Tona Haywood

Co-Founder/Director, Digital Marketing and Social Media

Tona is responsible for providing support and education to HAYWOOD SBS contractors and employees.  She is also charged with managing the innovation of the HAYWOOD SBS business model as a whole.  Overall, Tona works to ensure HAYWOOD SBS clients are provided with the proper digital marketing tools, tactics, coaching and support they need to remain top amongst their competitors.

Prior to joining HAYWOOD SBS on a full-time basis, Tona was a High School science teacher for 16 years.  She was known for her successful integration of technology in the classroom that not only helped her students become more engaged, but enabled them to begin to take more control over their own learning. 


Tona also heads an online Christian boutique ( and sells inspirational gifts and apparel; while sending portions of the stores proceeds to The Voice of the Martyrs ministry to help place a Bible in the hands of every Christian believer worldwide.  Tona holds a bachelor's degree (Biology) and master's degree (Education) from Mount Mary University.

Fun facts about Tona:

  • Has stolen all of Al's cooking techniques to become the family's "go-to' chef.

  • Has authored two books.

  • Received her drivers license at the age of 31.

  • Drinks hot chocolate throughout the summer.

  • The oldest of seven siblings.

  • Was the school teacher for two of her younger siblings.

  • Designs 95% of the graphics at

We would love to learn more about your digital goals.

Let’s join forces to drive awe-inspiring results.